Is Contacting Local Event Planners to Offer Photography Services a Good Idea in Smaller Areas?
For photographers looking to expand their business, especially in smaller towns or regions, building relationships with local event planners can be a strategic move. Event planners are at the heart of the local events industry, constantly in need of reliable, high-quality photographers. Here’s why reaching out to them can be beneficial and how you can approach this opportunity effectively.
Why Partnering with Local Event Planners is Beneficial
1. Access to a Steady Stream of Gigs:
Event planners often have a regular schedule of events, from weddings and corporate gatherings to community events and private parties. By establishing a good relationship with them, you ensure a more consistent flow of photography jobs throughout the year.
2. Local Expertise and Connections:
In smaller areas, local event planners are usually well-connected with other vendors and potential clients. They can introduce you to key contacts that might need your services, from local businesses to families hosting private events. This network can be invaluable for a photographer looking to make a name in the local market.
3. Understanding Local Preferences and Trends:
Working with event planners gives you insight into what local clients expect and appreciate in event photography. This understanding can help you tailor your services to better meet the needs and preferences of the local community.
4. Collaborative Opportunities for Custom Packages:
Collaborating with event planners allows you to design customized photography packages that complement their offerings, making both your services more attractive to clients. This could include special rates or bundled services that benefit both you and the planner.
How to Approach Local Event Planners
1. Research and Identify Key Planners:
Start by identifying who the key event planners are in your area. Look for those with a strong reputation and a steady portfolio of events. Check their social media profiles, websites, and online reviews to understand their style and clientele.
2. Prepare Your Portfolio:
Before reaching out, ensure your portfolio is up-to-date and showcases your best work, particularly in the types of events the planner manages. Include a variety of shots that show your versatility and skill in capturing the essence of an event.
3. Make a Personal Connection:
Instead of a generic email, consider a more personal approach. Attend local networking events, or arrange a face-to-face meeting over coffee. Personal connections are particularly effective in smaller communities.
4. Offer Value:
When you do connect, focus on what you can offer them. Be clear about how your photography can enhance their events, perhaps by offering unique services like same-day edits or social media packages that they can include in their offerings.
5. Follow Up Respectfully:
After your initial contact, make sure to follow up. A polite email or call to recap your conversation and reinforce how you can help enhance their events can make a significant difference. However, be respectful of their time and space your communications appropriately.
Contacting local event planners to offer your photography services can be a great strategy in smaller areas. It offers the potential for steady work, valuable networking, and a deep understanding of your local market. By approaching this opportunity with professionalism and a clear strategy, you can significantly boost your photography business and establish yourself as a go-to photographer in your community.
