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The Invisible ROI: Why Professional Event Photography is a Growth Engine, Not an Expense

Business of Photography, Client Guides, Conference Photography, Event Photography, Field Notes

The Gap Between Marketing and Leadership I was recently chatting with a marketing director for a major conference. She was frustrated. She wanted me there for the full duration of the event, but her leadership did not see the “importance” of full-day...

Event Photography Tips: Knowing When to Take Control

Business of Photography, Event Photography, Photography

In professional event photography, your job is to document a story without becoming the center of it. Most of the time, this means capturing visually pleasing images that highlight key moments, like two people laughing or networking. But to capture those organic,...

The Vivid Ordinary: How William Eggleston Defined the Aesthetic of Modern Music

Field Notes, History of Photography

Photographer William Eggleston The first time I remember laying my eyes on a William Eggleston photo was on the bleachers at my Jr. High School in 2001. My best friend at the time had a bunch of older brothers who had great music taste. He handed me a Jimmy Eat World...

Why Photographers Do Not Give Out RAW Files (And Why You Actually Do Not Want Them)

Business of Photography, Client Guides, Learn Photography, Photography

Every professional photographer has heard it. The corporate event wraps up, the client is thrilled with the sneak peeks, and then comes the inevitable question: “Can we just get all the RAW files too?” It seems like a simple, harmless request. However,...

The “Round Table” Trap: 3 Seating Mistakes That Are Ruining Your Keynote Photos (and Engagement)

Business of Photography, Event Photography, Field Notes, Photography

You’ve booked the perfect keynote speaker, the San Diego venue looks incredible, and the AV team has the stage lighting dialed in. But as the speaker takes the stage, you notice something frustrating. Half the room is looking at their laptops, and the energy is...
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